This Is Insight has been helping clients grow their brands since 2016. We work with clients from a wide range of sectors including leisure and entertainment, technology, retail, fashion, beauty and charity-sector.
We are built on a foundation of brand and marketing expertise, cutting edge research and data collection, and scientific consumer understanding.
This Is Insight is founded by Richard Bowman who has 15 years' experience as an insight expert across industries. His previous experience has included management and leadership positions with Unilever, EMI, Universal Music and BBC Worldwide. Richard also has a BSc Experimental Psychology and an MSc International Marketing.
Richard heads up all projects and will be your main point of contact. Richard often partners with experts from a pool of research, data, psychology, brand and marketing professionals to best fulfil your brief.
We find our clients are generally looking for help across three key areas
AUDIT YOUR BRAND PERFORMANCE
Assess your strengths, opportunities and threats. Benchmark against the market and your main and emerging competitors
EXPLORE YOUR BRAND'S POTENTIAL
Understand your current, future and potential consumers. Find out how they are segmented. Learn how to unlock opportunities
TRACK PROGRESS AGAINST YOUR TARGETS
Understand the impact of your innovation and campaign on your brand performance. Analyse the market dynamics
TOOLS AND TECHNIQUES
Our primary sources are online quantitative research, deep social media insight and digital tracking. We also have vast experience working with other primary and secondary data sets which you may already have access to. We are equally comfortable working with research/insight experts and senior business decision makers. In all cases, you’ll get recommendations tailored to you and your unique business
WHAT DO WE DO
As a small and nimble agency, we can offer the service to meet your needs. That might be a single project or a regular tracking project over time. We also offer capability building services if you want to take control of managing projects and reporting yourself. Finally we offer hands-off consultancy advice, training and recommendations based on our experiences
WHO DO WE WORK WITH
We help clients of all sizes, from small charities through to brands that are famous around the world. One thing that unites our clients is a clear vision, a passion for growth and a sharp eye for applying insights.
HERE'S WHAT OUR CLIENTS SAY ABOUT US...
“It has been a pleasure working with This Is Insight – the work completed has given the brand a really clear and objective overview of the numerous data sources we had available to us. Richard made some valuable recommendations within the plan based off of his analysis which are both tangible and achievable”
Global Brand Marketing Director, LEGOLAND Discovery Centres
“This Is Insight were able to offer a range of different options and services to answer our research and social tracking needs, and Richard was always on hand or on the phone to answer questions and chat through the inferences drawn from the research. The brand tracking project we launched has helped shape our approach for the coming year, galvanised cross-team collaboration and helped us make key decisions in regards to our comms plans”
Senior Brand Manager, Tommy's the baby charity
“Richard is a delight to work with. Not only does he enjoy processing data and statistics, but he is very quick to understand a particular industry issue forging questions and analysis appropriately. He builds a superbly clear picture. As well as being good with the stats he also has excellent communication skills. The client we worked with was delighted! I look forward to more projects”
Managing Director, The Healthy Work Company
"This Is Insight have worked on a number of high profile projects for Merlin London, all of which have been a huge success. Richard is an invaluable extension to my team, offering support and advice throughout the duration of the project. The insight delivered is invaluable, always of the highest standard, and gives us clear strategic direction. The credibility of Richard and his work means that I trust him implicitly with senior stakeholders, and I am always delighted to have him on board with our projects"
Head of Research & Insight
"This Is Insight supported us in the execution of a really important piece of research before we started a rebrand project. Richard came in and quickly understood what were our core needs and what could be realistically done with the budget. The field research started quickly and everything was delivered perfectly to meet our very tight deadlines. The insights we gained were invaluable. Richard througout has been an incredible sounding board of ideas and insights. He's someone I trust and I go to when I want to make sure my strategy matches the real world out there"
VP Brand Marketing